Is graphic design still relevant?

By Sandra Staufer | June 25, 2018 | 0 Comments

Current trends in comparison with the ‘Swiss International style’ Just recently I thought to revisit the great and good typographers of the ‘Swiss Style’. As trends focus on reducing the number of tasks – but executing them as flawlessly and frictionlessly as possible – it’s never been more important to get the foundations right. Those […]

Getting a web design project off the ground

By Sandra Staufer | March 16, 2018 | 0 Comments

Getting a web design project off the ground is exciting for designers as well as for clients. Navigating through that process can be intimidating too, as there needs to be much discussion about scope definition, budget, timeline, legacy content, usability, sitemap, etc. Most importantly, it is critical to establish what the client actually defines as […]

Stefan Sagmeister – ‘The Happy Show’ and my little piece of happiness

By Sandra Staufer | March 14, 2018 | 0 Comments

Stefan Sagmeister – The Happy Show – Museum für Gestaltung im Toni-Areal – and a ‘Fasnachtschüechli’ – “What is happiness, where can one find it and what can man woman do for his/her own happiness? The New York-based graphic designer and typographer Stefan Sagmeister has been working intensively on these big questions. ‘The Happy Show’ […]

Prioritise wisely, it could be the end of the world if you don’t!

By Sandra Staufer | February 13, 2018 | 0 Comments

Lessons from a design failure The recent (false!) nuclear missile warning thrust upon Hawaii was a salutary lesson in user interface design failure. A warning system operator made an innocent mistake and selected the wrong menu item from a way too long list of alternatives. Instead of testing the system, they managed to send out […]

Copywriting & translation: Using the correct idioms

By | April 24, 2017 | 0 Comments

Using the correct idioms is critical to communicate the language culture. Having lived and worked in the UK for over 25 years, I realise how critical it is to pay attention (and homage) to the small subtleties of a language when translating copy for the web. This in terms of essence and the meaning whilst […]

Sliders or carousels vs a static but changing hero image

By | April 24, 2017 | 0 Comments

The right header for the right website As designers, we are victims of trends. I don’t mind trends, but I am also glad I can rely on simple, basic and trusted graphic design skills. So what is my opinion on sliders or carousels VS using a large hero image that changes on refresh? A slider […]