About me


1 picture for 1000 words...... when a photo just won't do.

I am a Swiss/UK illustrator und user-interface designer. I create engaging and insightful designs and illustrations for solutions across web and other interactive channels.

Creating clarity

The world is cluttered with confusing content. I make sure your content is consistent, clear and accessible to your intended audience by communicating your ideas - however complex - in a simple, attractive way.

Make it personal

Your story is important. I help you tell it with creativity, colour, empathy and a pinch of humour. Be that via an infographic, an illustration or a complete web design.

Bringing joy to help conversion

I create an evocative and enduring image that my clients - and their clients - understand, embrace and even cherish. And this, in turn, brings joy and helps conversion.

Some clients

About me

Drawing is in my blood: I grew up with a pencil in my hand, under the nurturing influence of my uncle, the celebrated Swiss artist Pater Eugen Bollin.

I trained in editorial design and narrative illustration; first at HfG Luzern (Switzerland) and then a Bachelor of Arts and a MA at Brighton University.

After a long career as a Creative Director in a media agency, I realised that even very simple drawings have the power to tell the most complicated stories in an engagingly accessible way. I now create eye-catching images that conquer customers’ hearts whilst driving conversations. User engagement is at the centre of every project.

Why use me?

Storytelling has become a buzzword in branding and advertising: A compelling narrative is an effective way to engage consumers and get across a brand’s purpose and personality.

My illustrations simplify the most complicated of narratives, artfully boosting both your online presence and your brand story.

Having worked as a user-centred designer has given me good business acumen and a good understanding of what users need.

I aim to create strategic visuals that enable your business strategy, for internal and external communications to target a prospect and to help you connect with your audience.

Collaborative working is a good way to get the best outcome for the client; I am lucky to have worked with many talented experts. See my CollabHub here.

What I deliver

I can help your business to stand out from the crowd with my unique, bespoke and memorable illustrations.

More than that, I can combine user-centred web design with illustration to make your online presence very powerful, to enable your business strategy and to help your online experience. I can also help work up an engaging infographic. 

I offer transparency, dedication and a very organised working process. 

I can help you establish a brief too; my questions:  'What isn't working? Is your content flat? How can you connect more with your users? and how can you focus your story?


I aim to provide creative, innovative, unique,  user-focused digital illustrations and intelligent user-centred design to the UK and Swiss markets. I follow my own style but I work in partnership with collaborators and trust them to be experts in their field. I work in partnership with Chie Consulting Ltd

A bit of background

  • Born in Oberlunkhofen, Switzerland
  • Vorkurs, Kunstgewerbeschule Zürich, Switzerland
  • HFG Luzern, Switzerland, Visual Communications (foundation)
  • BA (Hons), Graphic Design & Illustration, Brighton University
  • MA, Editorial Design and Narrative Illustration, Brighton University
  • Creative director and UI designer at www.nvisage.co.uk since 2001
  • Illustrator at www.sandrastaufer.com

True or false?

Friendly person standing by. Call me.

Give me a call on +44 (0) 7818625398.

Sandra Staufer

Sandra_Staufer_2020 copy

Speciality sectors:

Specialist sectors: Branding Agencies, Design UX and Marketing agencies, Coaching, Sanitation.