What goes around… New e-cargo bike for FareShare Sussex

By Sandra Staufer | September 4, 2021 | 0 Comments

The e-cargo bikes may have changed but the branding remains the same for FareShare Sussex zero-energy Brighton food distribution project The UK’s wholesale food industry is warning this week that it will no longer be able to protect consumers from price rises but about by soaring transportation costs and and problems attracting new workers. It […]

Developing marketing materials for a sensitive subject

By Sandra Staufer | May 25, 2021 | 0 Comments

Want to make an impact with a super-sensitive – or deadly dull – message? Here’s how and why it pays to be quick on the draw…. When it comes to developing marketing materials for sensitive subjects such as personal hygiene, sex or potentially embarrassing health problems, it’s all too common for creatives to find themselves […]

Benefits of a delightful, impactful, personal hero graphic

By Sandra Staufer | March 16, 2021 | 0 Comments

Creating a personalised, impactful hero image for your website can really help the online presence and engagement – and hence help with conversion. It also talks to the audience directly. Your website is your most powerful marketing tool. And one of the first thing website visitors see is your hero image. It is a specific […]

Personalise your ‘About Us’​ page with an avatar

By Sandra Staufer | January 9, 2021 | 0 Comments

The ‘About us’ page is one of the most visited pages on a website. Your customers want to know whom they are dealing with, what your story is. So it has to be a good one! Don’t miss the opportunity to show off your company to your visitors. Use this precious piece of website real […]

Illustration for social media, news and event promotion

By Sandra Staufer | January 8, 2020 | 2 Comments

Final illustration for ‘Energise your business in 2020’ coaching event for Heads-up Coaching Bespoke illustrations are a powerful tool for audience engagement and setting friendly emotional bonds with potential customers. Creating an illustration for an event promotion I have been working as an illustrator for Lyndsey Segal from Heads-up Coaching for over a year. I […]

UX Trend: hand-crafted illustrations to tell a more personal brand story

By Sandra Staufer | April 24, 2019 | 0 Comments

Just one of the exciting web and mobile UX trends: personal, hand-drawn illustrations created with care   New UX Trends show: Seamless, one-page sites Purposeful animation and motion design Animated empty pages, error pages, and confirmation pages Voice interaction, Voice UI/Screenless UIs Good UX copy Awesome typography and Hand-drawn, More Personal, Race-neutral Illustrations   Telling […]

Creating engaging PowerPoint presentations

By Sandra Staufer | September 5, 2018 | 0 Comments

“A picture paints a thousand words.”   Illustrations help your presentations and blogs be more effective, personable and memorable. It is hard enough to find engaging content for a presentation, even harder to get people to actively listen. A few nice, friendly illustrations in the right place can help an organisation stand out from the […]

Is graphic design still relevant?

By Sandra Staufer | June 25, 2018 | 0 Comments

Current trends in comparison with the ‘Swiss International style’ Just recently I thought to revisit the great and good typographers of the ‘Swiss Style’. As trends focus on reducing the number of tasks – but executing them as flawlessly and frictionlessly as possible – it’s never been more important to get the foundations right. Those […]

Getting a web design project off the ground

By Sandra Staufer | March 16, 2018 | 0 Comments

Getting a web design project off the ground is exciting for designers as well as for clients. Navigating through that process can be intimidating too, as there needs to be much discussion about scope definition, budget, timeline, legacy content, usability, sitemap, etc. Most importantly, it is critical to establish what the client actually defines as […]

Stefan Sagmeister – ‘The Happy Show’ and my little piece of happiness

By Sandra Staufer | March 14, 2018 | 0 Comments

Stefan Sagmeister – The Happy Show – Museum für Gestaltung im Toni-Areal – and a ‘Fasnachtschüechli’ – “What is happiness, where can one find it and what can man woman do for his/her own happiness? The New York-based graphic designer and typographer Stefan Sagmeister has been working intensively on these big questions. ‘The Happy Show’ […]