Set a positive customer experience in a personalised Welcome Pack A good Welcome Pack can significantly enhance the customer experience, especially when they receive it upon installation of a product or service. To create an effective Welcome Pack, consider the following components:   1. Personalised Welcome Letter Warm Introduction: Start with a personalised note that […]

I’m happy to share that I’ve obtained a new certification: “Visual Thinking through metaphors without resorting to clichés” from Dario Paniagua! Visual metaphors create miniature narratives that deeply resonate with the audience. They go beyond merely describing situations, instead, they analyse and dynamically transform them. Looking back In the past, I may have touched on […]

Corporate presentations with the aim to tickle emotions A personalised flyer or a PDF Brochure, which is bespoke, specific to your organisation AND tells your story will stay in people’s minds. When I attend a networking event and I dish out my little personalised postcards with some illustrations on them, I often get comments like […]

A hand-drawn map can add a personal touch to an event – and reflect your branding. Maps have long been the purview of the field of illustration, from imaginative maps illustrating fantastical journeys, to informative maps that guide tourists through their destinations. A map can be filled with characteristics of a place and details to […]

Looking back at some old (art)work helps you take your next steps in developing your own style. ©sandrastaufer ‘The Cows” 1994 It’s nice to see drawings you did when you were younger because you can see how uninhibited the work was, how you experimented with different styles and media. Last week helped my mentee put […]

Businesses from across the board are now recognising the true power of illustration to establish engaging products and services and to deliver their message in a universally appealing way. Illustrations help organisations to build a strong brand image, one that connects subliminally with target audience, and businesses from across the board are now recognising the […]

The e-cargo bikes may have changed but the branding remains the same for FareShare Sussex zero-energy Brighton food distribution project The UK’s wholesale food industry is warning this week that it will no longer be able to protect consumers from price rises but about by soaring transportation costs and and problems attracting new workers. It […]

Want to make an impact with a super-sensitive – or deadly dull – message? Here’s how and why it pays to be quick on the draw…. When it comes to developing marketing materials for sensitive subjects such as personal hygiene, sex or potentially embarrassing health problems, it’s all too common for creatives to find themselves […]

Creating a personalised, impactful hero image for your website can really help the online presence and engagement – and hence help with conversion. It also talks to the audience directly. Your website is your most powerful marketing tool. And one of the first thing website visitors see is your hero image. It is a specific […]

The ‘About us’ page is one of the most visited pages on a website. Your customers want to know whom they are dealing with, what your story is. So it has to be a good one! Don’t miss the opportunity to show off your company to your visitors. Use this precious piece of website real […]