How I work

How I work

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1. BRIEF

Discovery

  • What is your purpose for this project?
  • Who is the audience?
  • What's your visual vision?

The briefing covers your marketing strategy and your brand needs.

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2. MANAGE THE PROJECT

timeline

Project management, timeline & comms

I follow a schedule to meet deliverables, budget, and deadlines. Please provide all resources - logos, color palettes, images.

My Commitment:

✔  Clear deliverables
✔  Precise timelines
✔  Proactive communication

Our working relationship

I value our working relationship and appreciate the trust, communication, and mutual respect we share. Working together must be both productive and enjoyable.

The majority of my interactions are online. My studio is in Brighton, and I am available to meet in Zurich when needed.

Brighton-animation
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The budget and costs

Years of experience as a CD in a media agency have given me a deep understanding of project costs.

Payment Structure:

  • 50% commissioning invoice upfront. New clients: A £100 engagement charge applies. 

  • Final invoice after approval and artwork delivery

Rates:

  • Day rate: On request

So how long will it take?

My schedule is busy but flexible.

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Brighton-animation

Are you an agency?

As a multidisciplinary UI designer and illustrator, I bring together creativity, strategy, and user insight. With years of experience as a Creative Director in a media agency, I understand how design decisions shape both user experiences and business outcomes. I partner with agencies across design, branding, web, and marketing to craft impactful visual solutions that tell stories and drive results.

3. DRAW - the best part...

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Ideas, mood board & artwork

I create a mood board to define direction, style, and vision - using sketches, images, colours, type, and your ideas. I’ll explore multiple creative directions and refine the chosen direction. I will deliver the drafts in situ.

All illustrations are vector - scalable to any size.

Change of direction

We allocate a certain number of hours to the project; by the time we arrive at 3/4 of the hours, I will ask you how you would like to use the remainder of the hours. If you have a change of heart, we will create a change control.

UK illustrator

Testing

We must ensure you have time to live with your new illustrations.

4. DELIVER

Illustrator

Sign-off

The sign-off brings a project to an end.

Delivery

I’ll provide a folder with all final assets (RGB for web, CMYK for print), ready for your printer or designer, with free access via WeTransfer or Google Drive. 😊

Useful to know

I can advise on audience, engagement, marketing, branding, storytelling, and online presence.

Licenses: I may request a license for merchandise or publishing use, but usually, we keep it simple.

I work closely with my collab hub, designers, animators, print designers and copywriters. 

Brighton-illustrator

Ready to start a project? Let's go.