Illustrations for Brand Identity
Brand Identity
Create a brand identity that's personal, specific and tells YOUR story.
Why commission a personal brand identity?
- To help people instantly recognise your brand
- To build trust and loyalty
- To make you stand out
- To create consistency
Brand identity examples
Clean, green brand identity for FareShare Sussex’s zero-emission e-cargo bike and vans
In July 2020 a colleague from @brightonchamber pointed out that Farehsare Sussex were looking for someone to aid with graphics for a zero-emission e-bike which would help collect and deliver surplus food around Brighton. I feel very strongly about food waste and immediately recognised this as an exciting and worthwhile projects for which I was eager to volunteer.
Creating a memorable identity for the Brighton Chamber of Commerce Summit & Basecamp
Brighton Chamber commissioned me to be their branding partner and Illustrator for 2020 Brighton Summit, The Brighton Basecamp 'Bananas' 2020 and the Brighton basecamp 'En route' 2021. I invited Lee Suttey of Visual Function to collaborate. The bespoke illustrations create a memorable impression on consumers to tell a positive brand story.
A different brand Identity approach for a Full Fibre Broadband company
Community-minded network operator and ISP Lightning Fibre is undertaking a major infrastructure upgrade in Eastbourne, Hastings, Hailsham and Heathfield. They wanted a bespoke character-led campaign to achiove a memorable and relatable brand narrative for their innovative regional broadband network and ISP Lightning Fibre.
Giving the AA4S Student Accommodation in London brand a personal touch that appeals to the core audience, the students.
I was asked to bring to life the AA4S website which recently had undergone a branding exercise. The task: to revitalise the student accommodation brand and to speak directly to the audience, to aid engagement and help maximise room occupancy. The site needed to be competitive to stand against a vast amount of student accommodation websites out there.
A personalised Brand Identity for a business coaching company
Lyndsey, Business Coach and founder of Heads-up Coaching commissioned me to create an online brand identity for her coaching business. The range of illustrations has enabled them to showcase their products and services in a visually distinctive way and for them to reach a wider audience, which has significantly contributed to the success of their business.
Engage with an exciting brand identity for the Brighton Fringe 2021 (Tender only)
I submitted my entry for the Artwork Callout in 2021 to brand the Brighton Fringe website. The winning Brighton Fringe hero graphic would provide the core branding for the 2021 marketing campaign, and be translated across all other marketing materials including print and outdoor advertising, social media, online, app and email marketing.
A brand identity is everything your audience can see, feel, and experience when they interact with your business. By defining your mission, understanding your audience, and crafting visuals and messaging that align with your values, you’ll build a brand that not only stands out but also creates lasting relationships with your customers.