Illustrations for Brand Identity
Brand Identity
Create a brand identity that's personal, specific and tells YOUR story.
Brand identity is the visual and emotional representation of your brand. It’s everything your audience can see, feel, and experience when they interact with your business.
Well-considered, bespoke Illustrations can be the magic ingredient to build strong brand recognition and touch your audience's heart! A consistent style elevates you from the competition.
Brand Identity Suite
- A logo for your website
- An avatar for your staff members
- Illustrations that you can use in various publications such as your website, blogs and LinkedIn
- Icons to personalise your social media.
Purchase options:
- a one-off
- a bundle
- or as a subscription on a monthly basis.
It will ensure your brand appears consistent.
Your brand voice is the consistent personality you use in all your communications. It’s how you “sound” to your audience.
Why is Brand Identity Important?
Increases recognition
People remember visuals faster than words. A clear, consistent identity ensures that people instantly recognise your brand.
Builds trust and loyalty
Consistent branding helps customers feel confident in your business. They know what to expect, and familiarity builds trust.
Differentiates you from competitors
A unique brand identity sets you apart in a crowded marketplace, making it easier to attract and retain customers.
Creates consistency across all platforms
Whether it’s your website, social media, or advertising, a consistent identity makes your business feel professional and well-organised.
Brand identity examples
Clean, green brand identity for FareShare Sussex’s zero-emission e-cargo bike and vans
In July 2020 a colleague from @brightonchamber pointed out that Farehsare Sussex were looking for someone to aid with graphics for a zero-emission e-bike which would help collect and deliver surplus food around Brighton. I feel very strongly about food waste and immediately recognised this as an exciting and worthwhile projects for which I was eager to volunteer.
Creating a memorable identity for the Brighton Chamber of Commerce Summit & Basecamp
Brighton Chamber commissioned me to be their branding partner and Illustrator for 2020 Brighton Summit, The Brighton Basecamp 'Bananas' 2020 and the Brighton basecamp 'En route' 2021. I invited Lee Suttey of Visual Function to collaborate. The bespoke illustrations create a memorable impression on consumers to tell a positive brand story.
A different brand Identity approach for a Full Fibre Broadband company
Community-minded network operator and ISP Lightning Fibre is undertaking a major infrastructure upgrade in Eastbourne, Hastings, Hailsham and Heathfield. They wanted a bespoke character-led campaign to achiove a memorable and relatable brand narrative for their innovative regional broadband network and ISP Lightning Fibre.
Giving the AA4S Student Accommodation in London brand a personal touch that appeals to the core audience, the students.
I was asked to bring to life the AA4S website which recently had undergone a branding exercise. The task: to revitalise the student accommodation brand and to speak directly to the audience, to aid engagement and help maximise room occupancy. The site needed to be competitive to stand against a vast amount of student accommodation websites out there.
A personalised Brand Identity for a business coaching company
Lyndsey, Business Coach and founder of Heads-up Coaching commissioned me to create an online brand identity for her coaching business. The range of illustrations has enabled them to showcase their products and services in a visually distinctive way and for them to reach a wider audience, which has significantly contributed to the success of their business.
Engage with an exciting brand identity for the Brighton Fringe 2021 (Tender only)
I submitted my entry for the Artwork Callout in 2021 to brand the Brighton Fringe website. The winning Brighton Fringe hero graphic would provide the core branding for the 2021 marketing campaign, and be translated across all other marketing materials including print and outdoor advertising, social media, online, app and email marketing.
Creating a powerful brand identity is a combination of strategy, creativity, and consistency. By defining your mission, understanding your audience, and crafting visuals and messaging that align with your values, you’ll build a brand that not only stands out but also creates lasting relationships with your customers.