Case study: Brand identity for Heads-up Coaching

Brand identity for Heads-up Coaching

Well considered, bespoke Illustrations can be the magic ingredient to build strong brand recognition.

Background

My client Business Coach Lyndsey Segal from Heads-up Coaching commissioned me to create a distinctive and memorable brand identity for her business coaching business.

The challenge

Each business coaching module, event and blog focuses on different business development topics and therefore required a different story.

My solution

The hand-drawn illustrations have become part of Lyndsey's recognisable brand. They have enabled Lyndsey to showcase her products and services in a visually distinctive way and reach a wider audience.

Heads-up Coaching offers 1:1 coaching, team training workshops and business coaching and networking events.

ILLUSTRATION BY @SANDRASTAUFER FOR COACHING FOR 'HEADS-UP COACHING'

Lyndsey, Business Coach and founder of Heads-up Coaching commissioned me to create an online brand identity for her coaching business.

The new, consistent brand identity elevates her business from the competition and adds that personal touch. It is a very recognisable brand and brings joy to the audience.

 

ILLUSTRATION SANDRA STAUFER BRIGHTON
ILLUSTRATION SANDRA STAUFER BRIGHTON
@SANDRA STAUFER ILLUSTARTION FOR HEADS-UP COACHING BOOST YOUR BUSINESS
SANDRA STAUFER ILLUSTARTION FOR HEADS-UP COACHING
ILLUSTRATION SANDRA STAUFER BRIGHTON
ILLUSTRATION SANDRA STAUFER BRIGHTON
ILLUSTRATION BY @SANDRASTAUFER FOR COACHING FOR 'HEADS-UP COACHING'
ILLUSTRATION SANDRA STAUFER BRIGHTON

The brief

The business coaching sector is very competitive.  Lyndsey commissioned me to create a range of illustrations to give her brand a recognisable, distinctive identity to strengthen her business offering.

She wanted to show that Heads-up Coaching are going the extra mile by making their brand personal. 

The illustrations needed to have different uses, therefore they needed to be flexible enough to be able to fit into Eventbrite invites, MailChimp newsletter and the website. A quick turn-around was essential.

The approach

I established the main characters to tell the story which featured sequentially throughout the set of illustrations.

Lyndsey likes a vibrant colour palette and a dynamic, vivid approach; these reflect positivity.

A quick sketch showed that I understood the message and only then final artwork was produced. This helped to keep costs down.

The outcome

The illustrations are used in Eventbrite, on the website and for blog posts. They have now become part of Lyndsey's brand identity and are recognisable throughout the different collaterals.

The range of illustrations has enabled Lyndsey to showcase her products and services in a visually distinctive way; they help to reach a wider audience, which has significantly contributed to the success of her business.

 

Illustration by Sandrastaufer

“Another wonderful illustration, Sandra. Thank you! You've captured the essence of Action Learning so well. ”

Lyndsey Segal, Heads-up Coaching

"Sandra has produced a wide range of bespoke illustrations for a series of events, workshops, blog posts and my website for my business coaching business. These have helped me to create a unique brand identity and stand out from my competitors.

Sandra is able to take a brief and swiftly create illustrations that bring a variety of business topics to life, communicating their messages clearly and distinctively."

Lyndsey Segal, Heads-up Coaching

Sandra Staufer Illustartion for heads-up Coaching

“Sandra is incredibly professional and possesses an extensive range of design skills, knowledge and expertise. I highly recommend her.”

Lyndsey Segal, Heads-up Coaching