The business coaching sector is very competitive. Lyndsey commissioned me to create a range of illustrations to give her brand a recognisable, distinctive identity to strengthen her business offering.
She wanted to show that Heads-up Coaching are going the extra mile by making their brand personal.
The illustrations needed to have different uses, therefore they needed to be flexible enough to be able to fit into Eventbrite invites, MailChimp newsletter and the website. A quick turn-around was essential.