The artwork needed to act as an advertisement for the electric vehicle project, conveying the message of sustainability and zero-carbon emissions whilst raising awareness of food waste.

FareShare Sussex encouraged me to look at the two competition entry designs and incorporate some of their ideas into my illustrations.

I loved George's hungry tum’ slogan and liked the simplicity of the ‘to-the-point food items and the white space. I liked the duo-colour approach of Tamsin’s design. So rather than the illustration telling a story, I opted for an eye-catching design that could be grasped within seconds, as the e-bike whizzes past.

I was happy to join forces with local graphic designer Richard Excell, of Excell Design and Hove-based advertising products supplier TJ's Branding Solutions.

Setting the graphics into a wrap template with wheel and light cut-outs was a tricky job for Richard, and we worked closely together to produce the final design templates.

The resulting wrap reflects the e-cargo bike’s function and the fact that less food will now go to waste in Brighton – with no negative impact on the environment.

The e-bike’s delivery was delayed, but four-wheeled, pedal powered zero-emission e-cargo bike was eventually launched at Brighton’s Bevy community Pub in February 2021. They provide Bevy Meals on Wheels service to local people.