The artwork needed to act as an advertisement for the electric vehicle project, conveying the message of sustainability and zero-carbon emissions whilst raising awareness of food waste.
FareShare Sussex encouraged me to look at the two competition entry designs and incorporate some of their ideas into my illustrations.
I loved George's hungry tum’ slogan and liked the simplicity of the ‘to-the-point food items and the white space. I liked the duo-colour approach of Tamsin’s design. So rather than the illustration telling a story, I opted for an eye-catching design that could be grasped within seconds, as the e-bike whizzes past.