Creating engaging visuals for a campaign is important because they: 1. Grab Attention Quickly People process visuals 60,000 times faster than text. In a world of information overload, compelling visuals help your message stand out and get noticed quickly, especially on social media or crowded ad spaces. 2. Enhance Message Retention Engaging visuals help people remember […]

Freddy Fibre and Barbara Broadband Creating a compelling character is one of the most rewarding parts of storytelling. Whether you’re crafting heroes for a novel, a game, or you create a protagonist in a screenplay, memorable characters are the heart of any story. Creating a character for a brand is a strategic decision aimed at […]

Icons are visual shortcuts; they convey information quickly and clearly. So they need to be precise and clear and convey a message in seconds. Understanding the purpose and the message of the icons is critical, but at the start, it’s also good to sketch freely and have fun! I often get asked to create icons […]

Set a positive customer experience in a personalised Welcome Pack A good Welcome Pack can significantly enhance the customer experience, especially when they receive it upon installation of a product or service. To create an effective Welcome Pack, consider the following components:   1. Personalised Welcome Letter Warm Introduction: Start with a personalised note that […]

I’m happy to share that I’ve obtained a new certification: “Visual Thinking through metaphors without resorting to clichés” from Dario Paniagua! Visual metaphors create miniature narratives that deeply resonate with the audience. They go beyond merely describing situations, instead, they analyse and dynamically transform them. Looking back In the past, I may have touched on […]

Corporate presentations with the aim to tickle emotions A personalised flyer or a PDF Brochure, which is bespoke, specific to your organisation AND tells your story will stay in people’s minds. When I attend a networking event and I dish out my little personalised postcards with some illustrations on them, I often get comments like […]

A hand-drawn map can add a personal touch to an event – and reflect your branding. Maps have long been the purview of the field of illustration, from imaginative maps illustrating fantastical journeys, to informative maps that guide tourists through their destinations. A map can be filled with characteristics of a place and details to […]

Looking back at some old (art)work helps you take your next steps in developing your own style. ©sandrastaufer ‘The Cows” 1994 It’s nice to see drawings you did when you were younger because you can see how uninhibited the work was, how you experimented with different styles and media. Last week helped my mentee put […]

Businesses from across the board are now recognising the true power of illustration to establish engaging products and services and to deliver their message in a universally appealing way. Illustrations help organisations to build a strong brand image, one that connects subliminally with target audience, and businesses from across the board are now recognising the […]

The e-cargo bikes may have changed but the branding remains the same for FareShare Sussex zero-energy Brighton food distribution project The UK’s wholesale food industry is warning this week that it will no longer be able to protect consumers from price rises but about by soaring transportation costs and and problems attracting new workers. It […]