How I work

How I work

IMG_A35E4F336EDC-2

How do you want to work?

There are two ways of working with me:

One-Off Illustrations

Retainer illustrations

1. BRIEF

First, we have a Discovery call to find out

  • What is your purpose for this project?
  • Who is the audience?
  • What's your visual vision?

The briefing covers your marketing strategy and brand needs.

SANDRA-STAUFER.com-01-4

2. MANAGE THE PROJECT

timeline

Project management, timeline & comms

I follow a schedule to meet deliverables, budget, and deadlines. Please provide all resources - logos, color palettes, images at outset to save time.

My Commitment:

✔  Clear deliverables
✔  Precise timelines
✔  Proactive communication

Our work relationship

I value our working relationship and appreciate the trust, communication, and mutual respect we share. Working together must be both productive and enjoyable, and I look forward to continuing our collaboration.

My studio is in Brighton, and I am available to meet in Zurich when needed.

Brighton-animation
SANDRA-STAUFER.com-01(Copy) 5

The budget and costs

Years of experience in a media agency have given me a deep understanding of project costs, thanks to precise time tracking.

Payment Structure:

  • 50% commissioning invoice upfront. New clients: A £100 engagement charge applies. 

  • Final invoice after approval and artwork delivery

Rates:

  • Day rate: £260+ VAT

So how long will it take?

My schedule is busy but flexible. Below is a rough estimate of how long my illustrations take.

SANDRA-STAUFER.com-01(Copy)(Copy)
Brighton-animation

Are you an agency?

As a multidisciplinary UI designer and illustrator, I bring together creativity, strategy, and user insight. With years of experience as a Creative Director in a media agency, I understand how design decisions shape both user experiences and business outcomes. I partner with agencies across design, branding, web, and marketing to craft impactful visual solutions that tell stories and drive results. My LinkedIn profile is here.

3. DRAW - the best part...

SANDRA-STAUFER.com-01(Copy)(Copy)(Copy)(Copy) 3

Ideas, mood board & artwork

I create a mood board to define direction, style, and vision - using sketches, images, colours, type, and your ideas (my favourite phase). I’ll explore multiple creative directions and refine one until you’re happy.

Artwork is shown in context (website, poster, etc.) and built in flexible layers, making changes easy and assets reusable. All illustrations are vector - scalable to any size.

Change of direction

We allocate a certain number of hours to the project; by the time we arrive at 3/4 of the hours, I will ask you how you would like to use the remainder of the hours. If you have a change of heart, we create a change control.

Testing

We must ensure you have time to live with your new illustrations.

UK illustrator

4. DELIVER

Illustrator

Sign-off

The sign-off brings a project to an end and identifies the next steps.

Delivery

I’ll provide a folder with all final assets (RGB for web, CMYK for print), ready for your printer or designer. You’ll have easy, free access via WeTransfer or Google Drive. 😊

Useful to know

I can advise on audience, engagement, marketing, branding, storytelling, and online presence.

Licenses: I may request a license for merchandise or publishing use, but usually, we keep it simple.

I work closely with my collab hub, designers, animators, print designers and copywriters. 

Brighton-illustrator

Ready to start a project? Let's go.