How I work

How I work

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1. BRIEF

Discovery

  • What is your purpose for this project?
  • Who is the audience?
  • What's your visual vision?

The briefing covers your marketing strategy and your brand needs.

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2. MANAGE THE PROJECT

timeline

Project management, timeline & comms

I follow a schedule to meet deliverables, budget, and deadlines. Please provide all resources - logos, color palettes, images.

My Commitment:

✔  Clear deliverables
✔  Precise timelines
✔  Proactive communication

Our work relationship

I value our working relationship and appreciate the trust, communication, and mutual respect we share. Working together must be both productive and enjoyable.

My studio is in Brighton, and I am available to meet in Zurich when needed.

Brighton-animation
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The budget and costs

Years of experience as a CD in a media agency have given me a deep understanding of project costs.

Payment Structure:

  • 50% commissioning invoice upfront. New clients: A £100 engagement charge applies. 

  • Final invoice after approval and artwork delivery

Rates:

  • Day rate: On request

So how long will it take?

My schedule is busy but flexible.

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Brighton-animation

Are you an agency?

As a multidisciplinary UI designer and illustrator, I bring together creativity, strategy, and user insight. With years of experience as a Creative Director in a media agency, I understand how design decisions shape both user experiences and business outcomes. I partner with agencies across design, branding, web, and marketing to craft impactful visual solutions that tell stories and drive results.

3. DRAW - the best part...

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Ideas, mood board & artwork

I create a mood board to define direction, style, and vision - using sketches, images, colours, type, and your ideas. I’ll explore multiple creative directions and refine the chosen direction. I will deliver the drafts in situ.

All illustrations are vector - scalable to any size.

Change of direction

We allocate a certain number of hours to the project; by the time we arrive at 3/4 of the hours, I will ask you how you would like to use the remainder of the hours. If you have a change of heart, we will create a change control.

UK illustrator

Testing

We must ensure you have time to live with your new illustrations.

4. DELIVER

Illustrator

Sign-off

The sign-off brings a project to an end.

Delivery

I’ll provide a folder with all final assets (RGB for web, CMYK for print), ready for your printer or designer, with free access via WeTransfer or Google Drive. 😊

Useful to know

I can advise on audience, engagement, marketing, branding, storytelling, and online presence.

Licenses: I may request a license for merchandise or publishing use, but usually, we keep it simple.

I work closely with my collab hub, designers, animators, print designers and copywriters. 

Brighton-illustrator

Ready to start a project? Let's go.