Illustrations for websites and blogs
Graphics for websites - make it personal
Make content more accessible and your online experience more personal
Why use illustrations in a web design?
- Builds a strong digital brand
- Engage the readers
- Improves an online presence
- Tell a story in a personal way
- ... and adds a touch of humour
Create an immediate connection with your audience.
Why be boring when you can be bold?
An impactful hero image can boost your conversion rates and impress your users
It can help the online presence and engagement - and hence help with conversion. It also talks to the audience directly.
Websites incorporating custom illustrations have seen significant increases in conversion rates, with some reports indicating up to an 80% boost.
Web illustrations bring delight to the users’ experience and a taste of originality. They help explain the benefits of a product and eventually persuade people to love the product.
The website users will see that you have gone the extra mile with personalisation - that you care about your brand.
Stand out, don’t blend in.
A well-designed website is a must these days - it is an excellent marketing tool
The way your website is designed directly influences how a user feels about the site's brand.
It takes 50 milliseconds for users to form an opinion about a website. That’s why you need to make sure that your site is delightful.
Tickle users' delight
Web illustrations bring delight to the users’ experience and a taste of originality. They help explain the benefits of a product and eventually persuade people to love the product.
The website users will see that you have gone the extra mile with personalisation - that you care about your brand.
Need the right framework for the illustrations? I can design the website in Figma for you.
A Case Study: Giving the AA4S brand a personal touch that appeals to the core audience, the students.
“Our customers are students looking for accommodation, we decided we wanted to make our website more playful and illustrative through the use of illustrations. These images tell students a story far better than any text. Sandra was able to capture the culture and essence of who we are and what we do in a very simple form." AA4S team
A Case Study: Heads-up Coaching
My client, Business Coach Lyndsey Segal from Heads-up Coaching, commissioned me to create a distinctive and memorable brand identity for her coaching business. The illustrations served the website and social media posts and help her be distinctive.
The hand-drawn illustrations have become part of Lyndsey's recognisable brand. They have enabled Lyndsey to showcase her products and services in a visually distinctive way and reach a wider audience.
... and what about your blog?
Did you know... custom illustrations can drive up to 20% more engagement compared to stock photos, emphasising the value of unique visual content on business websites. So go for it, it can only help.
