Character creation for tonnes of personality

A bespoke character design will create a memorable brand - and give joy!

Illustrations copyright 2021 @Lightningfibre and @ApexEd

Character designs are used as part of the brand story:

  • to create an identifiable, memorable brand
  • to maximize the impact on the audience
  • to improve online presence
  • to have a consistent framework for all collaterals
  • to talk to the audience directly (story)
  • to help engagement and conversion
  • to give joy and touch people’s hearts

 

Lightningfibre_Ads

Distinctive characters can build strong associations with a company and guide a user through a more enjoyable digital experience.

The process

Illustrator Brighton

Establishing a good brief:

  • Audience
  • Format and proportions
  • Usage (website, social media, print adverts, animation - this is important especially if animated, some body parts may need to be isolated
  • Brand legacy, brand guidelines to tie the character in with your branding, understand the brand values etc
  • Buisness & marketing drivers: why is a bespoke character important for the brand?

Getting to know the character

  • Ethnicity, personality, posture, age, gender, quirks, mood
  • Accessories
  • Location and surroundings, accessibility, scenarios, settings
  • Political correctness
  • Line of action
  • Style of drawing, line, colour, backdrop (consider that the characters may sit on a coloured background)
  • Degree of realism VS cartoon
9 Barbara 1
Illustrator Brighton

Telling the story

  • Who are you? (brand values, mission, vision)
  • How do you speak to the audience? What is your tone of voice) and how is this represented through the character?
  • What are your USPs and how can the character represent these?
  • How are you different?
  • How can you make it memorable?
  • How can you make the characters tie in with your branding and visual communication materials?

Example:

Character design for a new fast-fibre broadband company

Lightning Fibre asked me to create character designs to make their online presence more personal.
They are a Full Fibre Broadband provider dedicated to making a positive impact for our customers and our community. By joining us, you don’t just get hyperfast broadband speeds - it also benefits your community.

 

Illustrator Brighton
Illustrator Brighton
Brighton Illustration

"External feedback has been overwhelmingly positive. "

Rob Reaks, Lightning Fibre

Example

Character design for EDF's leadership training course

EDF Energy is keen to do something different to get all its staff on board with its new approach to data. My quirky and relatable characters, inspired by psychologist Raymond Cattell’s 16 Personality Factors, include the practical and reliable data custodian; the change-affecting influencer; and the charismatic and inspirational decision-maker. EDF’s ‘leaders’, its delivery staff and customers will be able to identify with one or more of these appealing individuals and in so doing better embrace data as a tool for decision making and the delivery of its bold new vision: to be carbon neutral by 2030.

EDF Energy

Example

Character design for an online math tuition course

ApexEd is a learning platform which helps children to enjoy maths more. Nenna Nwawudu, an A-Level student herself, set it up as she felt that maths tuition could happen via peer support, where students teach students.

I was asked to create some characters which can accompany the users through their math journey.

The project is on-going.

Illustrator Brighton
Illustrator Brighton