This project was all about the subtleties, ensuring the minimalist style was respected, with maximum focus on attention to detail. We were chosen for our specialism in typography - Less was definitely more (We love this brief!). A variety of stakeholders had to be convinced of our design solution.
We had to capture the essence of the desktop when viewed on other devices but ensure that navigation was intuitive. The site needed to cater for the addition of new projects and publications whilst being manageable by the in-house team. Finally, we had to simplify the structure and user journeys with less distractions and more intuitive interaction.