Campaign Visuals to enhance interest and engagment
Creating engaging visuals for a campaign is important because they:
1. Grab Attention Quickly
People process visuals 60,000 times faster than text. In a world of information overload, compelling visuals help your message stand out and get noticed quickly, especially on social media or crowded ad spaces.
2. Enhance Message Retention
Engaging visuals help people remember your message better. When information is paired with relevant images, people retain 65% of it three days later, compared to just 10% with text alone.
3. Evoke Emotions
Visuals can trigger emotions more effectively than words. Whether it’s excitement, trust, or urgency, the right image or design can influence how people feel about your brand and message.
4. Increase Engagement and boost conversion
Posts or ads with visuals consistently get more clicks, shares, likes, and comments. They drive user interaction, making your campaign more visible and influential. Visually compelling content can lead to higher conversion rates. People are more likely to take action when the message is clear, attractive, and emotionally engaging.
5. Build Brand Identity
Consistent and well-designed visuals reinforce your brand’s look, feel, and values, helping you create a memorable and trustworthy identity.
An example:
Over the last year, I have helped Brighton Chamber with consistent visual communication for this important campaign, creating some humorous illustrations and engaging visuals for the campaign website.
The Brighton & Hove Living Wage Campaign is a local initiative encouraging employers in Brighton and Hove to voluntarily pay their staff the Real Living Wage - a rate independently calculated based on the actual cost of living, which is higher than the government's National Minimum Wage.
Over the last 13 years, Brighton Chamber have seen nearly 1,000 employers sign up to the Brighton & Hove Living Wage Campaign, elevating over 5,000 salaries since the campaign began in 2012.
Each year, they send out a few questions to Living Wage employers about why they signed up to the campaign and how it’s impacted their business. You can read the full report on the Living Wage website here https://www.livingwagebrighton.co.uk/living-wage-employee-survey-results/
